Colleges are masters at molding their interests
into the beliefs and actions of parents.
That's right, colleges are masters and they view parents as novices who are too willing to go along. That's the bad news as it unnecessarily cost families thousands in dollars along with causing unrealistic expectations for college outcomes.
Here's the good news. There are dozens of colleges designing fabulous programs to meet the contemporary needs of the workplace and economy. Students who are involved, engaging, and thought-provoking will benefit the most.
But first, let's better understand some of colleges inside secrets with our 5 Insider Secrets of Colleges- Secret # 1- Colleges will protect their "ranking" with every tool, tactic and strategy available. Why so? Because their ranking drives their business model which is often in conflict with your goals. You can read all about rankings here, pg. 28- Dissecting the Big Business of College
Secret # 2- Colleges are trying to maximize what you pay, not minimize it! Their answers to your questions are designed to mold their interests into your beliefs and actions. Why so? Because parents allow them to, simple as that.
Secret # 3- Colleges don't want your child to come in with a study plan, rather, they want to mold it for you. Why so? Because that's their easiest way to put your child on the 5-year graduation plan.
Secret # 4- College admission counselors are not obligated to read through your entire application. Rather, they look for quick reasons to deny. Why so? Because it's a big numbers game and it's easy to spot unprepared students, careless FB posts, rushed applications, and weak essays for denials. By the way, they still get to keep your application fee.
Secret # 5- The Admission Office is the Sales & Marketing function of the college. At every turn, they are trying hard to sell you, and they are well-trained to do so. So what's the problem? The college, as the seller, remains in full control here in this transaction. That's backwards! Parents, you need to be in control, not the college, not the guidance counselor, not the travel team coach. You need to treat buying a college education like you would when buying a house, and few do. Together, I can help you be in control, no longer acquiescing to the college interests. I will empower you to get it right. Would you like to have a call for discussing how we do it?